We always knew we were different. Very different from other accounting firms. Now we wanted a logo that was different, too.
It had to show that Nussbaum Yates Berg Klein & Wolpow accountants are different. That they approach issues in a unique way, that they see things from both the perspective of a highly trained CPA, but also as an owner, since many sat in the "owner's seat" in their previous lives. It had to have an entrepreneurial flair. It had to acknowledge the many different areas of expertise that the 5 founding partners brought to the table. And it had to be colorful.
As Dick Nussbaum remembers it, "It kind of looks like a bow to me. When you do great work for a client, it's like a present to them, and to you, too. You get the satisfaction from knowing that you did a great job for them, and they benefit immensely from your expertise and the care you showed."
Alan Yates recalls, "It showed different great minds coming together to concentrate all their powers on solving a complex problem and creating great added value for a client. It's synergy."
"It's a bunch of rubber bands," adds Barry Berg. "Plain and simple. Clients need us to use our expertise and hands-on experience to pull it all together for them. No matter what the issues, no matter how complex, or mundane, or convoluted, we always bounce back with a solution."
Dennis Klein says, "To me it is a wonderful visual reminder that we are a very unique accounting and consulting firm. Many of us were business people and sat in that owner's seat. We've lived on both sides of the desk. So the logo shows that we are constantly in motion - on behalf of our clients. Looking for answers to client issues. Caring about our clients. Staying on top of the latest regulations. Helping clients plan ahead. It's all about getting results and not sitting still."
"I see overlapping universes," says Steven Wolpow "all meeting at the center. If the center represents our clients, then it could be the many different issues and circumstances that you need to consider when guiding clients in their financial lives. If the center is our firm, then it shows how we pinpoint answers based on many different disciplines and areas of expertise that we can draw from. If the center is our staff, then it shows the many aspects of their own lives that touch our work lives in a work balance kind of way. If the center is our community, then it shows the many different ways we touch those around us, whether it's through our NYBKW Charitable Foundation, our volunteer efforts, or even our newsletters."
"It's a bunch of complex rubber bands in the shape of a bow that overlaps universally," concedes Barry Berg. "No matter what it is, it stands out."